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Four men are standing on a slightly raised platform in the television studio. Audience members are seated in the foreground. The screens in the background display the Medienforum Mittweida logo and the words ‘WELCOME. Medienforum Mittweida 2024’.

The university’s logo

The Mittweida Media Forum 2024 has opened. A two-day student conference taking place at the Ludwig-Hilmer-Bau – and via livestream.

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A young man and a young woman in the television studio are speaking to the audience in the foreground. The screens show the same image as in the previous photograph.
Part of a 50-strong student team that planned and organised the Mitweida Media Forum: the presenters Luc Hoffmann and Ottilie “Otti” Wied.

Today and tomorrow (18–19 November), media students at Mittweida are bringing the media industry onto campus to exchange views on the latest trends and discuss them with industry professionals. They are keen to attend the Mittweida Media Forum because it is perfectly organised, offers a wide range of topics – from investigative journalism and creative advertising to Virtual Production, amongst others – and because the highly sought-after young talent is gathered in large numbers at the Ludwig-Hilmer-Bau for two days. For Rector Volker Tolkmitt, the Mittweida Media Forum is a “hallmark of the university”: a testament to the calibre of the Faculty Media Sciences “and, above all, to the students and the team involved”.

For the past year, the twelve-strong student management team has been planning the programme and securing sponsors and speakers. Since the summer term, a further forty students have been working on preparations for the twelve panels and 15 workshops. The Recruiting Lounge offers eleven companies from the media industry the opportunity, in 15-minute slots, to present career prospects to media students in their later semesters – and for the students to introduce themselves to the companies.

Markus Heinker, Dean of the Faculty of Media, is proud: “We are taken very seriously by this industry, and the Media Forum is the mirror in which we see that,” he said at the opening this morning.

A man in the studio addresses the audience in front of a screen showing a table at which a robot is talking to a person. Between the two of them is the text: ‘Keeping up with the Good and the Bad of AI in Journalism’.
Wilfried Runde from Deutsche Welle is the first speaker of the morning on the ‘AI-Driven Media’ panel.

Several hundred participants, predominantly students, are expected. The programme is also well worth a look for those interested outside the media industry – for example, the talk on Monday afternoon at 5.30 pm: ‘Media funding on the brink. The reform of public service broadcasting under scrutiny’. Professor Markus Heinker and the audience will be in discussion with Conrad Clemens, Head of the Saxon State Chancellery, and Ralf Ludwig, Director-General of MDR.

The panel discussions in the television studio at Mittweida University of Applied Sciences will be streamed live – including simultaneous interpretation into English.